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Conversion Copywriter for B2B, Fintech & SaaS

Hey there! I’m Heather C. Orr, a freelance conversion copywriter specializing in transforming complex technical language into clear and compelling copy.

I help purpose-driven B2B, fintech & SaaS companies trigger better leads and more sales with high-converting landing pages, engaging blog articles, captivating emails, and persuasive website copy.

Transforming complex technical language into clear and compelling copy

In the fast-paced world of B2B SaaS, your target audience is hungry for solutions. However, communicating the value of your software or service can be a challenge when you’re dealing with complex technical jargon. That’s where I come in.

With a passion for fintech and healthtech industries, I thrive on the challenge of taking intricate concepts and transforming them into clear, compelling, and persuasive copy. By distilling the complexity into relatable and persuasive language, I ensure that your message resonates with your audience, captivating their attention and driving them to take action.

Book your ViP day

Optimize your messaging for better results

Your B2B SaaS product can’t attract leads and retain customers if your copywriting sounds like a bored salesperson robotically reading from a cold call script.

Your copy should be optimized to highlight the unique value your B2B SaaS product offers your customers.

This helps you stand out from the crowd and clearly speaks to your ideal customer’s pain points, goals, and objections.

Your VIP day is exclusively dedicated to clarifying and optimizing your existing copy for your website, emails, and landing pages to improve your results.  

Conversion copy services

B2B SaaS website copywriting

You may be turning away customers even if your website doesn’t have overused jargon like “cutting-edge” or “tech-driven” on every web page.

Many B2B technology and SaaS websites have unclear features and benefits and seem mind-numbingly alike.

You can attract your ideal customer with copy that speaks directly to how you solve their problem and make their company more efficient and profitable.

Let’s transform your website into the 24/7 sales machine it was meant to be.

Here's what I can do for you:

Landing Pages that Drive Conversions – Your landing page is your digital storefront. I’ll craft persuasive copy that grabs attention, communicates your value proposition, and compels visitors to take action, converting them into leads or customers.

Engaging Blog Articles – Share valuable insights, establish thought leadership, and drive organic traffic to your website. My blog articles are well-researched, informative, and optimized to engage your target audience.

Captivating Ads – Cut through the noise with ad copy that captures attention, sparks curiosity, and entices clicks. I’ll help you create ads that convert and maximize your ROI.

Irresistible App Copy – Your app’s success depends on the user experience, and compelling copy plays a crucial role. I’ll craft app copy that guides users seamlessly through your app, keeping them engaged and driving them toward their goals.

Persuasive Website Copy – Your website is the cornerstone of your online presence. Let’s transform it into a persuasive sales tool that communicates your brand’s unique value, builds trust, and drives conversions.

5/5

"Significant growth of visitors and converted leads"

I’d recommend businesses who are looking for a copywriter to talk to Heather. She’s experienced in various fields, including software and technology. The quality of her work is top notch and consistent. We’ve seen significant growth in terms of visitors and converted leads during our partnership with her.
– Mark Hong, AirDroid Business

About Copytrigger

Authenticity, Authority, and a Dash of Personality 👩🏻‍💻

As a solopreneur, I understand the importance of building trust with your audience. That’s why I strive to infuse every piece of copy I create with authenticity, authority, and a dash of personality. I want your brand to shine through, forging a genuine connection with your potential customers.

Collaboration is key to creating copy that truly reflects your brand’s unique voice and resonates with your audience. Don’t let my expert professionalism fool you – I’m also down-to-earth, light-hearted, and fun to work with. So let’s have some fun and create copy that converts.

Ready to get started on your B2B SaaS copy project?

If you’re ready to optimize your B2B SaaS copy, let’s talk! Book a brief 30-min chat with me, and together we’ll uncover how my copywriting services can help your business grow.

I can’t wait to work with you and create copy that triggers your audience’s curiosity, captivates their attention, and compels them to take action.

Get in touch with me today and let’s get started!