About Copytrigger 👩🏻

Helping B2B brands sound human and convert customers.

Your B2B SaaS or tech brand needs copy that converts—not confuses.

Your website, emails, landing pages, or app copy might be caught up in technical jargon. They may feel overwhelming and fail to connect with your ideal customers.

That’s where I come in. I transform “techspeak” into clear, engaging copy that sounds human and inspires action.

When people don’t understand what you do or how it helps them, they leave. When your message hits home and shows your value, they pay attention.

I have over 10 years of experience working with in-house teams, startups, and agencies. I help brands like yours simplify the complex and cut through the noise.

This way, you can earn more trust and boost conversions. We’ll cut the techspeak standing between your product and your customers.

Let’s make your message click for the people and companies you benefit the most.

What if you stopped talking to buyers like faceless pixels?

You can sound professional without sounding robotic.

Confusing copy drives away your ideal customers and increases churn and acquisition costs. If your message isn’t clear about what you offer and why it matters, prospects will struggle to say yes.

In B2B, your buyer isn’t one person. It’s a team under pressure to deliver. That means your SaaS copy needs to do more than sound smart. It needs to de-risk the decision.

Here’s how clear, conversion-focused messaging helps:

✓ Persuades multiple stakeholders—not only the evaluator.

✓ Builds confidence that users will actually use and enjoy the product.

✓ Reduces fear of wasting budget, time, or credibility on the wrong solution.

This is how you go from just another vendor to a trusted partner in your customer’s success.

My 5 Core Values

 5/5

Heather's copywriting is top notch.

She is one of the most reliable and professional copywriters I’ve worked with. I appreciate how organized she is and how she often exceeds the project requirements. She’s a great communicator who always delivers high-quality work on time.

Mike Ivancie, VP Marketing at CNote

SaaS Landing Pages & Emails

Boost free-trial signups. Lower acquisition costs.

You’ve optimized everything, or so it seems, but if people still aren’t signing up, it’s time to shift your focus.

Instead of obsessing over the competition, focus on what your ideal customer expects. What do they need to see, feel, or believe to say “yes”?

Your SaaS offer becomes irresistible when:

✅ It’s crystal clear.

✅ Shows real results.

✅ Reduces the risk of trying something new.

Free trials can be a hurdle. Your landing pages and emails should paint a picture of what success looks like after the onboarding process.

Your next step

Clarity isn’t optional. It’s the growth strategy.

SaaS products often have a learning curve, so it’s a mistake to assume your prospects already get them. This can kill conversions.

Clear landing pages, emails, and website copy are more effective. They clear up confusion about your offers and why they matter.

That’s where I come in.

I’ll partner with you to simplify technical jargon. Together, we’ll craft messages that resonate with the real decision-makers. This approach builds trust, confidence, and drives conversions.

Elevate your B2B messaging

VIP Copy Clarity Day

Your messaging isn’t broken—it’s hidden behind complexity.

On your VIP day, we’ll focus on simplifying your B2B SaaS website, emails, app copy, or landing pages. We’ll work together for a full business day.

I’ll help you clarify your message. This will boost conversions, engage customers, and make your product stand out.

Clear copy means better leads, more sign-ups, and stronger sales.

customer-focused strategy

Website Copy Audit

Is your website speaking to your customers in their language, or is it adding to the noise?

This audit provides you with clear and practical tips to help your site succeed and grow.

You’ll get a video that covers 3-5 key pages and suggests improvements. It’ll help you align your messaging with what your ideal customer cares about.

Clear messaging and structure lead to more conversions.

Conversion Copywriting

B2B SaaS Web Copy

Convert free-trial users into loyal customers using clear website copy that boosts growth.

I’ll help you drop the confusion that’s holding buyers back. They’ll see why your solution stands out as the best option.

Your website copy must show how your product solves real problems better than others. This makes it a smart investment.

Because when your message is clear, your conversions don’t slow down.