Advertising Copywriting

  • 5 Essential Differences Between Successful B2C vs. B2B Copywriting

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    B2B vs B2C Copywriting

    Humans make purchases based on emotion and logic. Whether an individual or a business makes a purchase, humans are involved so emotions are too. But a business’ decision to buy is also influenced by different perceived outcomes. For example, a business might purchase a product or service to increase their company’s productivity. In contrast, an […]

  • What I Learned About Copywriting From Stand-Up Comedy

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    Adding humor to your copywriting

    Why is hearing about someone’s painful life experiences so damn funny? This occurred to me after enjoying my friend’s recent performance at a stand-up showcase. The more humiliating and self-deprecating the comic’s routine, the more it seemed to make the audience laugh. Each comic had their own jokes and stories, but they were all skilled at […]