B2B Copywriting

  • Want B2B SaaS Copywriting That Works? Make Clarity Your Ultimate Mission

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    What can make or break your B2B SaaS copywriting above all else? Clarity. If your copy’s not clear people don’t know what you’re offering and how it can help them.

    Your confusing and turning away customers when you overuse unclear technical jargon in your B2B SaaS product copy.

    The nature of the tech industry makes it difficult to completely avoid using jargon in SaaS copywriting. Many companies have websites that look similar offering complex products with complicated features.

    Here are some effective ways to introduce more clarity into your B2B SaaS copywriting (much of which I learned from being a student of Copyhackers’ Copy School).

  • 5 Essential Differences Between Successful B2C vs. B2B Copywriting

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    B2B vs B2C Copywriting

    Humans make purchases based on emotion and logic. Whether an individual or a business makes a purchase, humans are involved so emotions are too. But a business’ decision to buy is also influenced by different perceived outcomes. For example, a business might purchase a product or service to increase their company’s productivity. In contrast, an […]

  • How to Captivate Your Customers With Irresistible Headlines

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    headlines

    Your marketing messages won’t increase sales unless they’re read. And they will only be read if they engage your customers. But how do you accomplish this when there are so many others competing for their attention? It all starts with the headline. Just how important are headlines in getting people to read your copy? About […]