The better you understand your target market, the faster your business will grow. But maybe you’re confused about what you should research. Or you have basic demographics and personas but it’s not translating into more sales. Whether you’re an online business owner, startup founder or marketing VP of a Fortune 500, you’re immersed all day […]
Why is hearing about someone’s painful life experiences so damn funny? This occurred to me after enjoying my friend’s recent performance at a stand-up showcase. The more humiliating and self-deprecating the comic’s routine, the more it seemed to make the audience laugh. Each comic had their own jokes and stories, but they were all skilled at […]
Here’s Why People DON’T Click on Your AdWords Ads… How can you be persuasive with just 25 characters for a headline, 35 characters for each description line and 35 characters for a url? This is the dilemma everyone faces when writing an AdWords ad. But it is possible. Even with Google’s announcement of expanded ads, there’s still […]
