Copywriting Strategies

  • Why Understanding Your Target Market is Your Secret Weapon

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    Understanding target market is your secret weapon

    The better you understand your target market, the faster your business will grow. But maybe you’re confused about what you should research. Or you have basic demographics and personas but it’s not translating into more sales. Whether you’re an online business owner, startup founder or marketing VP of a Fortune 500, you’re immersed all day […]

  • Are You Making These 7 Deadly Mistakes With Your AdWords Ads?

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    Ignoring customers in AdWords ads

    Here’s Why People DON’T Click on Your AdWords Ads… How can you be persuasive with just 25 characters for a headline, 35 characters for each description line and 35 characters for a url? This is the dilemma everyone faces when writing an AdWords ad. But it is possible. Even with Google’s announcement of expanded ads, there’s still […]

  • Long vs. Short Copy: Which Works Better?

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    short vs long copy

    I’ve heard so many times: Short copy is better than long copy because no one reads anymore. But is this true? It seems to be a commonly held belief in marketing, especially among those who don’t test their copy. Although the average attention span is shorter nowadays, people still read what matters to them. And […]