Sales Copywriting

  • What I Learned About Copywriting From Stand-Up Comedy

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    Adding humor to your copywriting

    Why is hearing about someone’s painful life experiences so damn funny? This occurred to me after enjoying my friend’s recent performance at a stand-up showcase. The more humiliating and self-deprecating the comic’s routine, the more it seemed to make the audience laugh. Each comic had their own jokes and stories, but they were all skilled at […]

  • Are You Making These 7 Deadly Mistakes With Your AdWords Ads?

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    Ignoring customers in AdWords ads

    Here’s Why People DON’T Click on Your AdWords Ads… How can you be persuasive with just 25 characters for a headline, 35 characters for each description line and 35 characters for a url? This is the dilemma everyone faces when writing an AdWords ad. But it is possible. Even with Google’s announcement of expanded ads, there’s still […]

  • 6 Secrets to Mastering Emotional Triggers That Sell

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    Copywriting that triggers sales

    How do you increase leads and revenue? This is the question on the mind of every business and marketer today. Despite the digital landscape now dominating our world, the answer is as timeless as humanity itself. Our psychology hasn’t fundamentally changed since we were living in caves — and it’s at the root of all […]