Conversion Rate Optimization

  • 6 Secrets to Mastering Emotional Triggers That Sell

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    Copywriting that triggers sales

    How do you increase leads and revenue? This is the question on the mind of every business and marketer today. Despite the digital landscape now dominating our world, the answer is as timeless as humanity itself. Our psychology hasn’t fundamentally changed since we were living in caves — and it’s at the root of all […]

  • Long vs. Short Copy: Which Works Better?

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    short vs long copy

    I’ve heard so many times: Short copy is better than long copy because no one reads anymore. But is this true? It seems to be a commonly held belief in marketing, especially among those who don’t test their copy. Although the average attention span is shorter nowadays, people still read what matters to them. And […]