Blogging for your business is important for many reasons. These include improving your brand awareness, educating your audience, ranking in search engines, and building your online authority. Your web copy is just as essential but it has a different purpose. Its aim is to convince people to take action based on the benefits of your […]
Why is hearing about someone’s painful life experiences so damn funny? This occurred to me after enjoying my friend’s recent performance at a stand-up showcase. The more humiliating and self-deprecating the comic’s routine, the more it seemed to make the audience laugh. Each comic had their own jokes and stories, but they were all skilled at […]
Your marketing messages won’t increase sales unless they’re read. And they will only be read if they engage your customers. But how do you accomplish this when there are so many others competing for their attention? It all starts with the headline. Just how important are headlines in getting people to read your copy? About […]
