Book my Copy Clarity Call

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Engage, convert & retain the right customers.

Worried about customer churn? It’s not always about the price—it’s often about the message.

When your marketing copy attracts the wrong customers, they usually leave quickly. They rarely upgrade and seldom recommend you.

Your website, emails, and landing pages need sharp, conversion-focused copy. It should reach the right people at the right time.

Expert copywriting can also increase your search visibility. It helps potential customers become loyal fans after their first trial experience.

conversion Copywriting

B2B SaaS website copy that speaks human.

Struggling to stand out or make sense? You’re not alone. Most B2B SaaS and tech websites get lost in a mix of technical jargon and empty promises.

But the truth is, your web copy shouldn’t be about being creative; it’s about being clear.

If your visitors can’t quickly understand what you do, who you do it for, and why it matters, they’ll lose interest. And your company will lose prospective customers to your competitors.

I can help your site generate consistent leads and revenue by combining:

✔️ Research into what your customers say.

✔️ Analysis of your competitors.

✔️ Insights into user behavior.

✔️ Proven copywriting formulas that drive conversions.

Let’s craft messaging that empowers people to say “yes.”

Make your website work harder
conversion-copy-retainer
client-testimonial
Rated 5 out of 5

Clear and compelling on-brand copy

Your copy reads very well! You’ve explained the problem and context very clearly. Digify’s team really likes your work. 

Your writing fits the style of our brand, is informative, and persuasively introduces our platform. We’d love to continue working with you to further develop our copy. 

Cindy chen, customer success associate at Digify
intro-chat

Website audit

Get clear on what’s working (and what’s not).

Get expert, actionable feedback to sharpen your site’s copy and boost its impact. Your custom audit has a video review of 3-5 main pages of your website.

It also includes a written transcript you can use to make improvements. Here’s what you’ll get:

  • Strategic recommendations you can implement right away.
  • Customer-focused headline and subhead suggestions.
  • Insights to better guide users toward conversion.
Book your web audit
Rated 5 out of 5

"Website copy that increased our visitors, leads, and customers"

Heather developed copy for the redesign of our website and increased our quote requests. She also worked with our SEO and sales team to maximize the effectiveness of our strategy. 

She helped to bring in new leads and customers and overall improved our bottom line. 

JUAN BENAVIDES, CEO & FOUNDER OF KESHOT

VIP Copy Clarity Day

One day. Clearer copy. Stronger results.

Need a fast track to clearer, higher-converting copy?

With a VIP Copy Clarity Day, I’ll dedicate a full business day to refining your website, email, landing page, or app copy.

We’ll remove barriers, enhance clarity, and make sure your message connects with your customers.

Ideal for founders and teams seeking quick results without sacrificing quality. What you’ll walk away with:

  • Tight, conversion-ready copy.
  • A faster path from interest to action.
  • Messaging that finally makes sense to your audience.
Book your vip Copy Day
mike-ivancie-cnote
Rated 5 out of 5

"Communicates well, reliable, organized, and delivers high-quality work on time."

Heather’s writing is top notch. She is one of the most reliable and professional copywriters I’ve worked with so far.

I also appreciate how organized she is and that she often exceeds the project requirements. She’s a great communicator who always delivers quality work on time.

Mike Ivancie, VP Marketing at CNote

How it works

My conversion copywriting process

Discovery &
strategy

Before I write, we focus on what matters: your audience, your product’s value, and any gaps in your current messaging.

I use AI-powered research tools combined with human-centered methods. These include customer interviews, voice-of-customer mining, team insights, and competitor audits.

You’ll get help with your funnel friction and offer positioning too. This way, your copy will be ready to convert and deliver ROI from day one.

copywriting & Collaboration

I gather insights to create copy that meets your business goals. It also connects with your target audience and fits well into your buyer’s journey.

I plan the copy carefully and work closely with your design team. We can use tools like Figma, Webflow, or Notion for a smooth process so your copy and design are perfectly aligned.

You’ll get two rounds of revisions. This makes sure your messaging leaves a lasting impact.

Launch &
optimization

Once your copy is live, we can track its performance using analytics, heatmaps, or scroll tracking from GA4 or Hotjar.

By monitoring user behavior, I can suggest targeted tweaks to boost results. Regular updates after launch help keep your message relevant.

Effective copy doesn’t stop at “publish.” For instance, we can refine a CTA or headline to match the latest insights. In this final phase, you’ll gain more clarity for future business growth.

Clarity converts faster 💎

Confused prospects don’t convert. Let’s fix that.

Stop guessing what to say on your website, emails, or landing pages.

I’ll help you create messages that connect with your ideal customer. Together, we’ll build trust and encourage action.

As a B2B SaaS or regulated company, it’s time to speed up growth. Let your copy clarify your messaging and instill confidence.

Start your messaging fix

How we kick things off. ⚽🦶

1. Let’s chat.

We’ll have a brief 30-minute call to discuss your goals, timeline, and audience. This helps us determine if we’re a suitable match. If we are, we’ll schedule some time to dive deeper into your project needs with a longer discovery call.

2. Project plan & flat-rate quote.

You’ll get a clear proposal detailing a custom scope of work and upfront pricing. There won’t be any surprise costs or inflated estimates.

With a flat-rate project fee, you’ll gain full visibility into what your campaign or project payment will be from the start.

3. Flexible payment options.

For private company clients, a small reservation deposit secures your spot in my calendar. For agencies, I offer end-of-month billing to simplify collaboration.