Copytrigger
Conversion Copywriting for B2B SaaS Companies
Let's work together
Engage, convert & retain the right customers.
Worried about customer churn? It’s not always about the price—it’s often about the message.
When your marketing copy attracts the wrong customers, they usually leave quickly. They rarely upgrade and seldom recommend you.
Your website, emails, and landing pages need sharp, conversion-focused copy. It should reach the right people at the right time.
Expert copywriting can increase your search visibility. It helps potential customers become loyal fans after their first trial experience.
conversion Copywriting
B2B SaaS website copy that speaks human.
Struggling to stand out or make sense? You’re not alone. Most B2B SaaS websites get lost in a mix of technical jargon and empty promises.
But the truth is, your web copy shouldn’t be about being creative; it’s about being clear.
If your visitors can’t quickly understand what you do, who it’s for, or why it matters, they’ll lose interest. They won’t become customers.
I can help your site generate consistent leads and revenue by combining:
✔️ Research into what your customers say.
✔️ Analysis of your competitors.
✔️ Insights into user behavior.
✔️ Proven copywriting formulas that drive conversions.
Let’s craft messaging that empowers people to say “yes.”
Clear and compelling on-brand copy
Your copy reads very well! You’ve explained the problem and context very clearly. Digify’s team really likes your work.
Your writing fits the style of our brand, is informative, and persuasively introduces our platform. We’d love to continue working with you to further develop our copy.
Website audit
Get clear on what’s working (and what’s not).
Get expert, actionable feedback to sharpen your site’s copy and boost its impact. Your custom audit has a video review of 3-5 main pages of your website.
It also includes a written transcript you can use to make improvements. Here’s what you’ll get:
- Strategic recommendations you can implement right away.
- Customer-focused headline and subhead suggestions.
- Insights to better guide users toward conversion.
"Website copy that increased our visitors, leads, and customers"
Heather developed copy for the redesign of our website and increased our quote requests. She also worked with our SEO and sales team to maximize the effectiveness of our strategy.
She helped to bring in new leads and customers and overall improved our bottom line.
VIP Copy Day
Get clear on your B2B messaging
Want better results from your existing home page, emails, or landing pages? Schedule your exclusive VIP day of conversion copywriting and customer-focused strategy.
I’ll give your copy what it’s missing so it can trigger better leads and more sales. Plus + 👇🏻
- Now you don't have to wait months for new copy
- Check all the backlogged copy projects off your calendar
- Improve existing landing pages or emails to increase signups
"Communicates well, reliable, organized, and delivers high-quality work on time."
Heather’s writing is top notch. She is one of the most reliable and professional copywriters I’ve worked with so far.
I also appreciate how organized she is and that she often exceeds the project requirements. She’s a great communicator who always delivers quality work on time.
How it works
My conversion copywriting process
Research &
strategy
The pre-writing stage includes an analysis of your customers and competitors, voice-of-customer (VoC) message mining, team interviews, offer optimization, user testing, and anything else I need to understand your product and business.
copywriting & wireframing
This next stage is where I use all the information I gathered to plan and draft your copy. Once your initial draft is complete, I’ll wireframe it and send it to you for approval. Every project includes two rounds of revisions.
testing &
optimization
Once the project is completed and your copy goes live, I’ll check on its performance based on your analytics, scroll maps, and heat maps. If the copy needs to be optimized further, I’ll make further adjustments to its performance.
Let's Do This 🎉
Ready to boost your trial-to-paid conversions?
You can ditch the guesswork about what messaging to include on your website, emails, and landing pages to attract leads and gain loyal customers.
I’ll help your business uncover the right messages that make it easier for your ideal customer to say yes. If you’re a B2B or SaaS company that’s ready to grow, let’s talk!
How we get started working together...
After an initial meet & greet, we’ll have a brief call or video chat to discuss your project. I’ll ask questions about your business, timelines, budget, and goals so we can see if we’re a good fit. If so, I’ll send a statement of work (SOW) agreement along with my specific project quote.
I quote on a per-project basis so there’s no surprise costs to worry about. You’ll know what the entire fee will be upfront. Once we’ve agreed on the project scope, you’ll pay a 50% deposit to book your project into my schedule. The remaining 50% payment is due at the project’s completion.