Copytrigger
Conversion Copywriting for B2B SaaS Companies
Let's Work together!
Engage, Convert, and Retain Your Ideal Customers
Stressing out over how to reduce your churn rate? It’s not always about pricing in the B2B SaaS industry.
Attracting the wrong customers can be why. Poor-fit customers are less likely to stick around, upgrade services, and refer others to your business.
Your website, emails, and landing pages need a conversion copywriter to make sure your copy can be found not only by search engines but also the right customers at the right time.
Conversion copywriting can help you attract your ideal customer and move them from trial user to long-term paid subscriber.
conversion Copywriting
B2B and SaaS Website Copywriting
Do you struggle to speak your ideal customer’s language? You’re not alone. So many websites in B2B SaaS look and sound the same.
The goal of your web pages isn’t to impress or seem clever. It’s to remove any confusion your potential customer might have that’s stopping them from saying yes to your product or solution.
I’ll help your website drive more high-quality leads and consistent revenue using in-depth customer analysis, competitor research, live user testing, and conversion copywriting.
Clear and compelling on-brand copy
Your copy reads very well! You’ve explained the problem and context very clearly. Digify’s team really likes your work.
Your writing fits the style of our brand, is informative, and persuasively introduces our platform. We’d love to continue working with you to further develop our copy.
Website audit
Make your website work harder to grow your biz
You’ll get actionable feedback to level up your website’s copy and user experience. Your audit is delivered as a video analysis of up to 4 of your website’s main pages. You’ll also get a transcript that you can refer to as you review the audit.
- Optimize your messaging with strategic recommendations you can use right away.
- Attract your ideal audience with recommendations for customer-focused headlines and crossheads.
- Align your website's copy more closely to your audience's problems and desired outcomes.
"Website copy that increased our visitors, leads, and customers"
Heather developed copy for the redesign of our website and increased our quote requests. She also worked with our SEO and sales team to maximize the effectiveness of our strategy.
She helped to bring in new leads and customers and overall improved our bottom line.
VIP Copy Day
Get clear on your B2B messaging
Want better results from your existing home page, emails, or landing pages? Schedule your exclusive VIP day of conversion copywriting and customer-focused strategy.
I’ll give your copy what it’s missing so it can trigger better leads and more sales. Plus + 👇🏻
- Now you don't have to wait months for new copy
- Check all the backlogged copy projects off your calendar
- Improve existing landing pages or emails to increase signups
"Communicates well, reliable, organized, and delivers high-quality work on time."
Heather’s writing is top notch. She is one of the most reliable and professional copywriters I’ve worked with so far.
I also appreciate how organized she is and that she often exceeds the project requirements. She’s a great communicator who always delivers quality work on time.
How it works
My conversion copywriting process
Research &
strategy
The pre-writing stage includes an analysis of your customers and competitors, voice-of-customer (VoC) message mining, team interviews, offer optimization, user testing, and anything else I need to understand your product and business.
copywriting & wireframing
This next stage is where I use all the information I gathered to plan and draft your copy. Once your initial draft is complete, I’ll wireframe it and send it to you for approval. Every project includes two rounds of revisions.
testing &
optimization
Once the project is completed and your copy goes live, I’ll check on its performance based on your analytics, scroll maps, and heat maps. If the copy needs to be optimized further, I’ll make further adjustments to its performance.
Let's Do This 🎉
Ready to boost your trial-to-paid conversions?
You can ditch the guesswork about what messaging to include on your website, emails, and landing pages to attract leads and gain loyal customers.
I’ll help your business uncover the right messages that make it easier for your ideal customer to say yes. If you’re a B2B or SaaS company that’s ready to grow, let’s talk!
How we get started working together...
After an initial meet & greet, we’ll have a brief call or video chat to discuss your project. I’ll ask questions about your business, timelines, budget, and goals so we can see if we’re a good fit. If so, I’ll send a statement of work (SOW) agreement along with my specific project quote.
I quote on a per-project basis so there’s no surprise costs to worry about. You’ll know what the entire fee will be upfront. Once we’ve agreed on the project scope, you’ll pay a 50% deposit to book your project into my schedule. The remaining 50% payment is due at the project’s completion.