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Copytrigger

Conversion Copywriting for B2B SaaS Companies

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copytrigger

👩🏻‍💻📈 Triggering growth for B2B SaaS & regulated industries with conversion copywriting | Get 🔥 copy tips in your inbox 📩 🧘🏻‍♀️

📢 PSA for every over-thinker, overwriter, and o

📢 PSA for every over-thinker, overwriter, and over-explainer:

You don’t need more words. You need clarity.

That’s why I created the Clarity Code Cheat Sheet. It’s your ruthless free mini-guide to slicing through the fog and writing copy that hits hard and reads fast.

💥 Short. Sharp. Zero fluff.

📎 Link in bio to grab yours.

#CopywritingTips #ClarityIsPower #CopywriterTools #HeatherCOrr #WriteBetterFaster #claritycounts #copytrigger #cheatsheet #clearcopy #claritycode

🎯 Struggling to get clicks on your CTA? You mig

🎯 Struggling to get clicks on your CTA? You might be missing this tiny line of text under your button. They’re called click triggers, and they do the heavy lifting when your audience hesitates. For example, “No credit card required”, “Join 10,000+ customers”, Takes 30 seconds or less”. This microcopy removes friction + boost trust = more conversions. Watch the reel, steal the tips. Then test one on your next campaign. #conversioncopywriting #cta #microcopy #copywriter #marketingtips #clicktriggers #b2bcopywriting #saascopywriting #copytrigger

💬 That tiny line of text under your CTA? It’s

💬 That tiny line of text under your CTA? It’s not decoration. It’s conversion gold.⁠

They’re called click triggers, and they can make the difference between someone bouncing… or clicking “Book a Demo.”⁠
⁠
Here’s what they do:

✅ Remove risk
✅ Ease objections
✅ Build trust
✅ Boost clicks⁠
⁠
Think:

🟡 No credit card required
🟡 Used by 10,000+ teams
🟡 Cancel anytime⁠
⁠
In this post, I’ll show you exactly how to write them—and where to put them.⁠

👉 Swipe through to upgrade your CTA game.

📌 Save this for your next launch.

👀 Seen a 🔥 click trigger lately? Drop it in the comments. 👩🏻‍💻👇🏼

#conversioncopywriting #uxwriting #b2bmarketing #copywriterlife #calltoaction #microcopy #b2bsaas #copywritingtips #copytrigger #clicktriggers

📝 Style guide vs. brand voice—what wins? Whe

🌹Some roses grow in perfect gardens. Others pus

🌹Some roses grow in perfect gardens.
Others push through concrete.

Even with cracks, setbacks, and no map—
I’ll keep blooming anyway.

#KoreatownViews #RoseOutOfConcrete #latepostmoment #StillBlooming #Copytrigger

🧠 AI is changing search. It’s no longer ratio

🧠 AI is changing search. It’s no longer rational—it’s emotional. If your copy doesn’t hit your audience’s pain or passion points, it won’t even show up.🔝📵No emotion = no visibility. 🫥 In an echo chamber, only emotional copy breaks through. 📢 Follow @Copytrigger for more tips that cut through the noise.👩🏻‍💻🚀#copywriting #futureofcopywriting #contentstrategy #digitalmarketing #aiwriting #brandvoice #b2bmarketing #seostrategy #marketingtips #emotionalintelligence #copywritingtips

📢 Copywriting in an Echo Chamber: What Happens

Compliance doesn’t have to kill conversions. If

Compliance doesn’t have to kill conversions.

If you’re in tech—especially B2B SaaS, fintech, healthtech, or insurtech—you know how often copy gets watered down to pass legal review.

But here’s the thing:
Your copy can stay compliant and convert.

In this short carousel, I walk through my process for writing conversion-focused copy that never crosses legal lines.

It’s the same approach I use with my clients at Copytrigger to help them launch faster and convert more—without legal roadblocks.

If you’re a tech marketer tired of choosing between accuracy and impact, I can help.

Reach out if you’re looking for messaging that’s clear, compliant, and conversion-driven.

Let’s make your next campaign your best yet:
copytrigger.com | heather@copytrigger.com | DM me here

#TechCopywriting #SaaS #ComplianceAndConversion

Marketing Champions featuring Heather C. Orr—fou

Marketing Champions featuring Heather C. Orr—founder of Copytrigger and conversion copywriter for top SaaS and fintech brands.

In this episode, I dig into persuasive messaging, emotional intelligence in marketing, and what it takes to connect with skeptical buyers.

#copywritingtips #conversioncopywriting #ConversionBoost #saasmarketing #Copywriter #salescopy #conversioncopywriter #salespages #B2BCopywriting #copythatconnects #copytrigger #freelancecopywriter #brandmessaging #empathyinmarketing #readerfirstcopy #healthcarecopywriting #compliantcopy #fintechcopywriter #freelancecopywriter #freelancecopywriting #trustbasedmarketing #DigitalMarketing #SaaSMarketing #Storytelling #podcast #marketingpodcast #ConversionCopywriting

The ‘Non-Brand’ Brand Strategy: Why blending i

Feeling so grateful for all the love this weekend!

Feeling so grateful for all the love this weekend!

Thank you for making my birthday so special.

From the sweet messages to the quality time, I’m truly thankful for everyone.

Here’s to another year of growth, joy, and amazing friends and colleagues.

Thank you all!
Much love — Heather

#gratefulandblessed🙏 #birthdaylove🎂 #thankyou❤️

📸 @goofybeaute
🎁 surprise gifts 😍🫶🏼
@toomanytabis

Grateful for all the sweet birthday wishes from ev

Grateful for all the sweet birthday wishes from everyone!! 💞🙏🏼

Before I write anything—headlines, hero copy, em

Before I write anything—headlines, hero copy, email subject lines—I ask a simple but ruthless question:

“Why should I care?”

Not why I care. But why the reader would.

If your messaging isn’t landing, this mindset shift might be why.

Would love to hear your take:

What’s one question you ask yourself before writing copy?

#copywritingtips #B2Bmarketing #freelancecopywriter #conversioncopywriting #marketingstrategy #brandmessaging #empathyinmarketing #readerfirstcopy #emailsubjectlines #copythatconnects

Your audience doesn’t owe you their trust—espe

Your audience doesn’t owe you their trust—especially in fintech, SaaS, or healthcare.

They’ve seen the buzzwords. The bold claims. The copy that says a lot without saying anything.

That’s why I write like they don’t trust you—because they don’t (yet).

Swipe through to see how I turn skepticism into conversions.

And if you want a copy audit that builds trust and drives results, DM me “Skeptic Check.”

#copywritingtips #b2bmarketing #fintechcopywriter #saasmarketing #healthcarecopywriting #trustbasedmarketing #conversioncopywriter #copytrigger #compliantcopy #copywritingcommunity

SoCal unites to fight back. ✊🏼👥

SoCal unites to fight back. ✊🏼👥

Thousands hit the streets of downtown LA this week

Thousands hit the streets of downtown LA this weekend for the Hands Off mobilization—from Pershing Square to City Hall, the message was loud and clear: we won’t stay silent.
✊🏼🗣️
Powerful energy, powerful voices, and a powerful reminder that people are paying attention.
👣👁️
Across the country and around the world, people rose up together to say: we won’t be silent, and we won’t back down. The power of the people won’t stop.
👩🏻‍🤝‍👩🏽👩🏽‍🤝‍👨🏻👬
#HandsOff #LAmarch #PershingToCityHall #CommunityPower #ActivismInAction #GlobalSolidarity #ResistanceEverywhere #WhatDemocracyLooksLike #ProtectPublicServices #PowertothePeople

Thousands hit the streets of downtown LA this week

Thousands hit the streets of downtown LA this weekend for the Hands Off mobilization—from Pershing Square to City Hall, the message was loud and clear: we won’t stay silent.
✊🏼🗣️
Powerful energy, powerful voices, and a powerful reminder that people are paying attention.
👣👁️
Across the country and around the world, people rose up together to say: we won’t be silent, and we won’t back down. The power of the people won’t stop.
👩🏻‍🤝‍👩🏽👩🏽‍🤝‍👨🏻👬
#HandsOff #LAmarch #PershingToCityHall #CommunityPower #ActivismInAction #GlobalSolidarity #ResistanceEverywhere #WhatDemocracyLooksLike #ProtectPublicServices #PowertothePeople

#HandsOff #lamobilizes #protest #pershingsquare #r

#HandsOff #lamobilizes #protest #pershingsquare #resist #powertothepeople

LA Fights Back! Saturday, April 5th, at 4 PM in Pe

LA Fights Back! Saturday, April 5th, at 4 PM in Pershing Square, Downtown Los Angeles. SoCal unites for a peaceful march to City Hall.
👩🏽‍🤝‍👨🏻👬👩🏻‍🤝‍👩🏽
We’re taking to the streets to deliver a clear message: Hands off! Let’s stand together to advocate for our rights and communities against the actions of Trump and Musk. ⚖️🌐✊🏽
#massmobilization #handsoff #lafightsback #pershingsquare #laprotest #peopleunite

✍🏼 🤖 What it’s like to write a poem with

✍🏼 🤖 What it’s like to write a poem with AI

Here’s a poem written in the imaginative, sharp, and emotionally evocative tone copywriter Heather C. Orr might use if she were stepping into her creative voice—visceral, cinematic, a bit defiant, and gorgeously lit from within:

They Tried to Blow Out the Sun 🌬️🌞
(a poem in the creative voice of copywriter, Heather C. Orr)

They came with buckets,
not of water—
but shadow.

Tried to siphon the shine
right out of my name.

“Too bright,” they said,
as if that was a crime
and not a calling.

As if I didn’t earn every ember
with ash under my nails.

They brought their silence like a wet rag,
draped it over my spark.

Said nothing.
Said everything.
(You know the kind.)

But I was built from flare.
A strike of flint,
a siren of gold in the dark.

They tried to smother me
with their hands full of insecurity,
but forgot—
flames kiss back. 💋🔥

See, I’m not here
because I was invited.
I am the invitation.

The light that makes
their shadows possible.

They came with stormclouds
and doubt like daggers—
but I cracked the sky anyway.

Turned every no
into a chandelier. 🪩💃🏻

They do not get to decide
how blinding I am.

So let them come.
With their fists full of dusk,
their long, low wishes for quiet.

I will burn brighter
just to spite the night.

Heather C. Orr

👩🏻‍💻 🐦‍🔥✨
@Copytrigger

#aipoetry #writingwithAI #verseoftheday #copywriterpoet #creativewriting

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