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🎯 5 Black Friday Copywriting Tips That Convert

🎯 5 Black Friday Copywriting Tips That Convert Like Crazy 💸

Everyone’s shouting “Hurry!” and “Limited Time!” every Black Friday—but here’s the truth: blending in with the noise means missing out on sales.

Instead, stand out with these little known tips to level up your email, ad, and landing page copy:

✨ 1. Ban Vague Words
Phrases like “Best Deal Ever” or “Unmatched Discounts” mean nothing. Swap them for specifics:
❌ “Big Savings”
✅ “Save $247 on Premium Plans—Today Only”

💡 BONUS: B2B SaaS brands, this applies to you too. Don’t say “streamline workflows”—show exactly how you’ll change their day!

✨ 2. Use a Reverse Discount Hook
Surprise your audience by starting big:
“Your 50% Discount Ends Midnight—Every Hour It Drops!”
It’s a psychological nudge that works.

✨ 3. Infuse FOMO Without Being Pushy
Don’t just say “Don’t Miss Out!” Instead, paint a vivid picture:
“Only 13 left—don’t let someone else snag the last one before you!”

✨ 4. Reward VIPs (Loudly)
Start with an exclusive email to your top buyers:
“Because you’re one of our favorite customers, here’s first access to our Black Friday deals—before anyone else.”
Hint: People love feeling special.

✨ 5. Pre-Sell with Storytelling
Instead of jumping into discounts, tell the story of the product:
“This jacket? Designed to last 3 winters, 20 ski trips, and countless coffee runs. Friday only, $89.”
Story = Emotion = Conversions.

Black Friday is a battle of creativity, not volume. Out-think your competition with copy that connects, convinces, and converts.

👉 Follow @Copytrigger for more game-changing copywriting tips—because meh marketing doesn’t cut it anymore.

#BlackFridayMarketing #CopywritingTips #B2BCopywriting #SaaSMarketing #DigitalMarketing #ConversionBoost #EcommerceMarketing #FreelanceCopywriter #ConversionCopywriting #Storytelling #FOMO #HolidayShopping

Wishing all my amazing clients, friends, followers

Wishing all my amazing clients, friends, followers and my nephews a spook-tacular Halloween!

May your day be filled with treats, a few tricks, and plenty of frightful fun.

Stay safe and enjoy every wickedly delightful moment!

Happy #Halloween! 🎃👻

Balancing Work and Life When Your Business & Frien

Balancing Work and Life When Your Business & Friendships Matter 💼🤝

Let’s be real—running a business and keeping up with friendships can feel like a tightrope walk.

And lately, as my business grows, I’ve been feeling the challenge more than ever.

It’s not easy to balance everything without feeling like you’re dropping a ball somewhere.

Here’s what I’m trying to keep my sanity while making space for what matters:

✨ Set Boundaries (and Actually Stick to Them)
Have set work hours, and when you’re off, be OFF. This is challenging since I work with clients from all over the world in different time zones. I’m learning that letting friends know when I’m available helps me be present without stressing about work.

📅 Schedule It Like You Mean It
I’m gonna start blocking time for coffee dates and catch-up calls like I’d block a client meeting. It’s not perfect, but it’s a start.

🤗 Show Up, Really Show Up
When it’s time to work, I dig in. When it’s time for friends, I put down the phone. It’s hard, but I’m working on being fully present with the people I care about.

💡 Remember Why You’re Doing This
As much as I love growing my business, I don’t want to lose sight of the people who keep me grounded. Balance is messy, but I’m finding ways to give the right energy to the right things.

I know firsthand how hard this balance can be, and I’m always looking for ways to make it better. I appreciate those who’ve been patient with me finding my process.

If you’ve found a good balance, I’d love to hear your tips! Hope everyone has a fun Halloween season. 👩🏻‍💻🎃

💬 How do you keep work and friends from turning into a tug-of-war? Drop your thoughts below! ⬇️

#WorkLifeBalance #EntrepreneurLife #FriendsMatter #BusinessWithHeart #WorkHardPlayHard #FreelanceCopywriter #FriendshipGoals #BusinessTips #balanceiskey🗝☯️

Grateful to be recognized as a top copywriting voi

Grateful to be recognized as a top copywriting voice on LinkedIn! 🎉👩🏻‍💻

It's an honor to connect with and contribute to this incredible community.

Thank you for the support and inspiration—excited to keep sharing insights that help us all grow. 🌟

#Copywriting #LinkedInVoice #Gratitude #TopCopywritingVoice #FreelanceCopywriter #copywritersofinstagram #b2bsaascopywriter

Just like sunflowers turn towards the sun, we too

Just like sunflowers turn towards the sun, we too can cultivate a lightness in our hearts.

Pema Chodron reminds us in ‘Happiness Without a Hangover’ that true happiness comes from within, not from external sources (the Pocket Pema Chodron).

Let’s embrace the moment and find joy in simply being. 🌻

#PemaChodron #Mindfulness #TrueHappiness #bodhichitta #bodhichittawarriors #innerworkisthebestwork #buddhismteachings

🌌✨ Embrace the Energy of the Lion’s Gate Po

🌌✨ Embrace the Energy of the Lion’s Gate Portal (888) ✨🌌

The Lion's Gate Portal opens today on August 8, bringing powerful energy for manifestation and transformation.

This cosmic event aligns the Earth with the star Sirius, inviting us to harness our inner strength and creativity.

🔮 For Freelancers: This is the perfect time to set intentions for your business. 👩🏻‍💻✍🏼

Here are a few ways to make the most of this energy:

1. Manifest Your Goals
Write down your aspirations and visualize them coming to fruition.

2. Embrace Confidence
Tap into the lion’s courage to pursue new projects and opportunities.

3. Connect with Your Tribe
Network with other creatives and collaborate to amplify your reach.

Use this portal to elevate your freelance journey and step into your power! 🦁✨

#LionsGatePortal #Freelancers #Manifestation #SpiritualGrowth #August8 #CosmicEnergy #888portal #entrepreneurspirit #freelancerlife

Nothing beats a day by the lake to recharge the cr

Nothing beats a day by the lake to recharge the creative juices! 🌊✨ As freelancers, we hustle hard, but it’s essential to take time for ourselves. Here’s to finding balance, soaking up the sun, and returning to our work with fresh inspiration this summer! How do you unwind? #LakeDays #FreelancerLife #WorkLifeBalance

🔍 The Rise of Microcopy: Small Words, Big Impac

🔍 The Rise of Microcopy: Small Words, Big Impact

In the world of copywriting, microcopy is taking center stage.

These tiny bits of text—button labels, error messages, and tooltips—play a crucial role in guiding users and enhancing their experience.

Effective microcopy can simplify navigation, reduce friction, and even boost conversions.

It’s all about clarity, empathy, and a sprinkle of personality!

Are you paying enough attention to your microcopy?

Let’s elevate writing microcopy by focusing on the details that make the user journey clear and productive. 💬✨

#Copywriting #Microcopy #UserExperience #uxwriting #appcopy #userjourney #UX #freelancecopywritingtips #copywritingtips

✍🏼 Copywriting Revisions: How to Manage Multi

✍🏼 Copywriting Revisions: How to Manage Multiple Stakeholders’ Feedback

Dealing with multiple stakeholders' revisions can be super challenging.

To keep things efficient and ensure the quality of your work, I’ve found it best to streamline the feedback process by limiting input to one main point of contact.

This way, all feedback is consolidated, coherent, and aligned with the project's vision.

Remember, too many cooks in the kitchen ruin the recipe.

👉 Pro Tip 1: At the beginning of the project, clarify who will be approving the copy.

Understanding their point of view and needs from the start ensures that your work aligns with their expectations, reducing the likelihood of major revisions later on.

👉 Pro Tip 2: When working with your main point of contact, ask them to provide the most in-depth changes during the first round of revisions.

This allows the second round to be lighter and quicker, focusing on minor tweaks rather than major overhauls.

It not only saves time but also keeps the project on track and stress-free.

What strategies do you use to manage multiple stakeholders' feedback effectively? Share your tips below! ⬇️

#CopywritingTips #FreelanceLife #ClientManagement #EfficientWorkflows #ManagingFeedback #Revisions

July 30, 2024, is Paperback Book Day! 💁🏻‍♀️📗

This day celebrates the anniversary of the first modern paperback books published by Penguin Books in 1935. 🐧

Let’s appreciate the accessibility and convenience of paperback books, making literature more affordable and portable for everyone. 📚✨

#paperbackbookday #paperbacks #books #book

7️⃣ Ways to Be a Generational Curse Breaker: T

7️⃣ Ways to Be a Generational Curse Breaker: The Path to Self-Love & Purpose 🥰

Life often brings us to crossroads where we must choose: love ourselves and follow our career and spiritual path or give in to our shadow side.

I've been there more times than I'd like to admit. When you’re at this critical juncture, take a moment to ask yourself the tough questions.

For instance, is it worth giving up my career goals, passions and spirituality for the temporary comfort of negative habits and addictions?

Here are 7 ways to break toxic cycles:

1. Join a Spiritual Community
Find like-minded people for support in whatever spirituality you feel drawn to.

2. Exercise and Eat Better
Take small everyday steps toward a healthier lifestyle like walking in nature (forest bathing), meditation, or cooking for yourself.

3. Make Healthy Choices
Surround yourself with positive influences and keep healthy boundaries with those who pull you down.

4. Therapy
Professional help can address the root causes of your pain and/or childhood trauma.

5. Short-Term Medication
Sometimes necessary for mental health while you explore longer term solutions.

6. Join AA or Other Support Groups
Accountability and community is key to recovery.

7. Ask for Help
Reach out to friends, family, or professionals when you sincerely want to make changes.

Ready to become a generational curse breaker and embrace your purpose as an entrepreneur and spiritual warrior?

Follow @Copytrigger for more insights and tips on copywriting, entrepreneurial mindset, and freelancing.

If any of this resonates with you, share your guidance and inspo in the comments! We can all learn from each other.

#selfloveisthebestlove #EntrepreneurshipJourney #GenerationalCurseBreaker #purposedrivenlife #entrepreneurialmindset #freelancelife #bosslife #freelancecopywriter #spiritualwarriorsarehealers

🌴✨ The California Girl Recipe: 11 Ingredients

🌴✨ The California Girl Recipe: 11 Ingredients

What's the secret recipe for a true California girl?

Whether she’s a native or a transplant to the Golden State there’s a uniqueness about her that shines bright.

Let's break it down! 🌊

1. Sunshine in Her Smile
Warm, welcoming, and bright, her smile lights up any room.

2. Beachy Vibes
Whether she’s splashing in the waves or just enjoying the coastal breeze, the ocean is her playground.

3. Effortless Style
Think casual chic—breezy dresses, denim shorts, and that perfect pair of designer shades.

4. Healthy Glow
A love for the outdoors, from hiking trails to morning yoga sessions, keeps her radiant inside and out.

5. Adventurous Spirit
Always ready for a road trip, new cuisine, or spontaneous adventure.

6. Eco-Conscious Heart
She’s passionate about sustainability and protecting the natural beauty of the Golden State.

7. Cultural Curiosity
Embracing diversity and new experiences, she’s always learning and growing.

8. Well Educated
Knowledgeable and informed, she values education and continuous learning.

9. Open Minded
Welcoming new perspectives and ideas, she thrives on understanding and empathy.

10. Tough and Savvy
Resilient and smart, she navigates challenges with strength and finesse.

11. Loves to Dance
From beach bonfires to city clubs, she finds joy in movement and music.

Together, these ingredients make the California girl a unique blend of fun, grace, and genuine kindness. 🌟

📸 @toomanytabis
15 yr anniversary congrats!!
🪅🎉 @goofybeaute

#CaliforniaGirl #GoldenStateGlam #BeachVibes #EffortlessStyle #SunshineSmile #AdventurousSpirit #EcoConsciousLiving #CaliLife #californialove #socalliving #socalgirl #socalnative #calicopywriter #losangeles #poolsidechillin #rooftopview #dtla

🎆 Happy Independence Day!🗽 As we celebrate

🎆 Happy Independence Day!🗽

As we celebrate the 4th of July and the freedom it symbolizes, I'm reminded of the independence I've found in my journey as a freelancer.

Choosing to carve my own path with Copytrigger has been one of the most empowering decisions of my life.

Freelancing isn't just about working for yourself; it's about taking control of your destiny, finding the courage to chase your passions, and having the freedom to choose projects that align with your values.

Every project, client, and challenge has been a step towards building something uniquely mine.

Today, I celebrate not just the freedom of our nation but also the personal independence that freelancing brings.

To my fellow freelancers: keep pushing boundaries, embracing challenges, and crafting your unique narratives.

Here’s to the liberty to innovate, create, and thrive on our own terms. Happy 4th of July! 🇺🇸

#IndependenceDay #FreelanceLife #FreelanceCopywriter #Entrepreneurship #Copytrigger #CelebrateFreedom #FourthofJuly

🌟✨ Heart-Centered Leadership ✨🌟 Hey bea

Excited to share my latest interview where I dive

Excited to share my latest interview where I dive into the world of copywriting for B2B SaaS and tech companies! 👩🏻‍💻🎉

Learn about my journey, the power of compelling content, and how I help businesses succeed through strategic copy.

✅ Check it out! (Link in Bio & Media highlights) 👀💞

📸 @missmtothet_photography

#Copywriting #B2B #SaaS #Tech #Freelancer #freelancecopywriter #freelancecopywritingservices #copytrigger #b2bsaaswriter #b2bcopywriter #copywriters #copywritersofinstagram #copywriterfreelance

🌞☀️ Hello Summer! ☀️🌞 As the first

🌞☀️ Hello Summer! ☀️🌞

As the first day of summer arrives, I'm filled with excitement and optimism for the sunny days ahead. This new season brings not only warmer weather but also fresh opportunities for growth and success in our business journey.

I'm thrilled to announce that I’ve welcomed new clients and are gearing up for an incredible second half of the year. Copytrigger is more motivated than ever to deliver exceptional service that delivers results.

Here's to charting a path forward, embracing new challenges, and celebrating our achievements along the way. Thank you for being a part of my journey. Let's make this summer unforgettable! 🌟💼🚀

#HelloSummer #NewBeginnings #BusinessGrowth #ChartingThePath #TeamSuccess #SummerVibes #freelancecopywriter

📣 “All the elements in an ad are designed to

📣 “All the elements in an ad are designed to get you to read the first sentence of the copy.”
- Joe Sugarman

This wise quote highlights a crucial aspect of effective advertising: every element, from the headline to the visuals, serves a single purpose—to get you to read that first line of copy.

But how do you ensure your audience takes that first step?

1. Compelling Headline
Create a headline that piques curiosity or promises a benefit.

2. Engaging Visuals
Use eye-catching images or graphics that complement your message.

3. Clear and Concise
Keep your ad clean and easy to read, avoiding clutter.

4. Emotional Appeal
Connect with your audience on an emotional level to draw them in.

5. Strong Value Proposition
Clearly state what’s in it for the reader.

By focusing on these elements, you can guide your audience seamlessly to the first line of your copy and beyond.

Make that first sentence count—it’s the gateway to your message! 📝✨

#JoeSugarman #Advertising #Copywriting #MarketingTips #FirstImpressions #engagement #ContentCreation #freelancecopywriter #HookEm #reducefriction #MessagingStrategy #copywritingtips #writingadvice #writingtips #copywritingskills

🌟 This Father’s Day, let's honor the dads in

🌟 This Father’s Day, let's honor the dads in our lives by reflecting on the importance of inner work, emotional vulnerability, and honesty with ourselves.

🧠 June is also Men’s Mental Health Month. Men’s mental health often doesn’t get the attention it deserves.

For many fathers, being open about their struggles and emotions is a new journey.

Embracing vulnerability isn’t a sign of weakness, but a strength that builds deeper connections with loved ones.

💬 Learning to express feelings and working through inner challenges can transform not only your own life but also the lives of those around you.

This Father’s Day, let’s celebrate the courage it takes to seek help, to be honest about your struggles, and to show up authentically.

🤝 If your father has faced addiction like mine or was emotionally or physically absent, understand that many struggles come from a place of pain and unhealed childhood wounds.

Compassion and empathy, while maintaining healthy boundaries, can pave the way for forgiveness and personal growth.

🌈 Let's celebrate all fathers—those not present, those healing, and those striving to be better every day.

Your journey to inner wellness and emotional honesty is a gift to yourself and your family.

Happy Father’s Day! 💖

#FathersDay #diadelpadre #MensMentalHealth #EmotionalVulnerability #InnerWork #Forgiveness #Healing #MentalHealthAwareness #mensmentalhealthmonth2024

🚫 Why "Cutting Edge" Should Be ✂️ from Your

🚫 Why "Cutting Edge" Should Be ✂️ from Your Copywriting 🚫

In copywriting, clarity and originality are essential to make an emotional connection.

Overused phrases like "cutting edge" often fail to deliver a clear, compelling message.

Here’s why you should rethink using this and other vague buzzwords, along with some effective alternatives:

3 Reasons to Avoid "Cutting Edge"

1. Lack of Specificity
It’s a generic term that doesn’t convey what makes your product or service truly innovative or advanced.

2. Overused
It’s become a cliché, causing readers to gloss over your message without truly absorbing it.

3. Vagueness
It doesn’t provide concrete details that differentiate your offering from competitors.

Better Alternatives

💎 Innovative
Emphasizes creativity and new ideas.

💎 Advanced
Suggests the latest advancements and high quality.

💎 Leading
Positions your offering at the forefront of your industry.

💎 Next-Generation
Implies a significant step forward in technology or development.

In copywriting, specificity and originality win the day. By choosing precise, impactful words, you can convey your message more effectively and resonate better with your audience.

Want to elevate your copy and make your message stand out? Contact me @copytrigger for expert copywriting tips that drive results. 🔥⬆️

#Copywriting #DigitalMarketing #BusinessGrowth #BusinessCommunication #Copytrigger #OverusedWords #CuttingEdge #CopywritingTips #Jargon #Clarity #B2BCopywriting #SaaSCopywriter #FreelanceCopywriter #FreelanceCopywritingServices #B2BSaaS #copywritingsuccess #copywritingservice #copywritingtip #copywritingtipsandtricks

👩🏻‍💻💞🫱🏽‍🫲🏼👥✨

🌑✨ 5 New Moon Energy Tips for Business Owners

🌑✨ 5 New Moon Energy Tips for Business Owners, Entrepreneurs, and Freelancers ✨

The New Moon is a powerful time for new beginnings and fresh starts. 🌱

As it marks the start of a new lunar cycle, it's the perfect moment to set intentions, plant seeds for future growth, and envision your business goals.

Here's how to harness this celestial energy for your entrepreneurial journey:

1. Set Clear Intentions
Reflect on your business goals and write them down. Whether it's launching a new product, expanding your client base, or improving your skills, clarity is key. 📈

2. Strategize and Plan
Use this time to outline actionable steps to achieve your goals. Break down big projects into manageable tasks and set deadlines to keep yourself accountable. 🗓️

3. Embrace Innovation
The New Moon is about innovation and creativity. Think outside the box, brainstorm new ideas, and be open to unconventional solutions. Your next big breakthrough could be just around the corner! 💡

4. Renew Your Commitment
Revisit your mission and values. Reconnect with your passion and remember why you started your entrepreneurial journey. This renewed commitment will drive you forward with purpose and determination. 💪

5. Network and Collaborate
Reach out to other like-minded individuals. The New Moon is a great time to forge new partnerships, seek mentorship, or collaborate on projects. Together, you can achieve more! 🤝

Harness the power of the New Moon to align your business with your highest aspirations. 🌟

Here's to new beginnings and unstoppable growth! 🎉

#NewMoon #BusinessGoals #EntrepreneurLife #FreelancerTips #NewBeginnings #LunarCycle #GoalSetting #Innovation #Networking #BusinessGrowth #rebirthforyou #freshstarts👊🏽

🌑✨

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