Conversion Copywriting

Want B2B SaaS Copywriting That Works? Make Clarity Your Ultimate Mission
- by Heather C. Orr
What can make or break your B2B SaaS copywriting above all else? Clarity. If your copy’s not clear people don’t know what you’re offering and how it can help them.

Your confusing and turning away customers when you overuse unclear technical jargon in your B2B SaaS product copy.

The nature of the tech industry makes it difficult to completely avoid using jargon in SaaS copywriting. Many companies have websites that look similar offering complex products with complicated features.

Here are some effective ways to introduce more clarity into your B2B SaaS copywriting (much of which I learned from being a student of Copyhackers’ Copy School).
Blogs vs. Web Copy: 7 Critical Differences Every Business Should Know
- by Heather C. Orr
Blogging for your business is important for many reasons. These include improving your brand awareness, educating your audience, ranking in search engines, and building your online authority. Your web copy is just as essential but it has a different purpose. Its aim is to convince people to take action based on the benefits of your […]