Sales Copywriting

  • From Leads to Loyal Customers: The Copywriting Secrets That Fintech Companies Need to Know

    • by
    Fintech copywriting secrets

    The rise of Fintech companies has revolutionized the way people handle their finances. With the growth of technology and innovation, financial services are no longer limited to traditional banks and credit unions. Fintech companies have disrupted the industry, providing more accessible and affordable solutions for everyone, including the previously unbanked. However, with so many companies competing […]

  • 5 Essential Differences Between Successful B2C vs. B2B Copywriting

    • by
    B2B vs B2C Copywriting

    Humans make purchases based on emotion and logic. Whether an individual or a business makes a purchase, humans are involved so emotions are too. But a business’ decision to buy is also influenced by different perceived outcomes. For example, a business might purchase a product or service to increase their company’s productivity. In contrast, an […]

  • Why Understanding Your Target Market is Your Secret Weapon

    • by
    Understanding target market is your secret weapon

    The better you understand your target market, the faster your business will grow. But maybe you’re confused about what you should research. Or you have basic demographics and personas but it’s not translating into more sales. Whether you’re an online business owner, startup founder or marketing VP of a Fortune 500, you’re immersed all day […]