Sales Copywriting

  • Long vs. Short Copy: Which Works Better?

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    short vs long copy

    I’ve heard so many times: Short copy is better than long copy because no one reads anymore. But is this true? It seems to be a commonly held belief in marketing, especially among those who don’t test their copy. Although the average attention span is shorter nowadays, people still read what matters to them. And […]

  • How to Captivate Your Customers With Irresistible Headlines

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    headlines

    Your marketing messages won’t increase sales unless they’re read. And they will only be read if they engage your customers. But how do you accomplish this when there are so many others competing for their attention? It all starts with the headline. Just how important are headlines in getting people to read your copy? About […]