CNote

Helping fintech brands turn complex financial topics into trust, search rankings, and media attention.

Educating CDFI investors while growing search visibility and thought leadership for a woman-led fintech company.

CNote helps institutional and individual investors support underserved communities through Community Development Financial Institutions (CDFIs).

Project

I created educational content that translated financial concepts into clear, accessible language for prospective investors.

Beyond search performance, I also ghostwrote a thought-leadership article for CNote CEO Catherine Berman, published by Causeartist, expanding the company’s industry presence and executive voice.

The Challenge

The challenge was making a complex investment topic understandable and engaging without sacrificing accuracy.

 

The Solution

The flagship article ranked on Google’s first page for multiple CDFI-related searches, increasing organic visibility and helping more readers discover CNote’s platform.

The article’s visibility extended beyond search results. After publication, CNote’s VP of Marketing shared that a CNBC correspondent reached out after discovering the article while researching Community Development Financial Institutions (CDFIs).

I enjoyed helping this purpose-driven, woman-led enterprise get search rankings, media attention, and leads for their innovative fintech platform.

“Hey Heather, just wanted to say kudos to you. We got some inbound press interest related to an article you helped write for us. Our team will be connecting with the reporter tomorrow. I wanted to share with you so you know your work is appreciated.”

– Mike Ivancie, VP Marketing at CNote

“Great Blog on CDFIs. I’m a reporter from CNBC working on a story about investing in CDFI Bonds. Would it be possible to speak with someone from your organization tomorrow?”

– CNBC Correspondent

Thought Leadership

Beyond educational SEO content, I also ghostwrote executive thought leadership for CNote CEO Catherine Berman. Causeartist published the article to help communicate the company’s mission and expand its executive voice within the impact investing community.

Because investing in CDFIs can be unfamiliar to many readers, the guest post focused on translating complex financial concepts into straightforward language while maintaining credibility and accuracy. The goal wasn’t just higher rankings—it was helping prospective investors feel informed and confident.

Project Highlights

  • Educational SEO articles
  • Fintech writing
  • Executive thought leadership
  • Financial education
  • Organic search strategy
  • Investor-focused messaging