Seagate

Making enterprise storage technology easy to understand. And easier to buy.

Website copy, product pages, and SEO articles for Seagate’s consumer and enterprise storage products.

Project

I partnered with Seagate through Directive Consulting to create website copy, product pages, and SEO articles for consumer and enterprise storage solutions. From gaming SSDs to enterprise hard drives, my role was translating highly technical products into clear, customer-focused messaging that supported product launches, search visibility, and purchasing decisions.

Challenge

Storage technology is filled with technical terminology that can overwhelm buyers. The challenge was creating messaging that remained technically accurate while helping different audiences quickly understand which product best fits their needs.

Representative work included:

Gaming SSDs
Enterprise storage
HAMR technology
Self-encrypting drives
External drives
PS5/Xbox content
Comparison articles (SSD vs HDD)

Solution

I worked closely with product marketing teams to simplify technical information without sacrificing accuracy. Each piece of messaging was designed to help different audiences quickly understand product differences, compare options, and feel confident choosing the right storage solution.

Simplified technical concepts
Organized information for easier comparison
Balanced SEO with readability
Highlighted customer benefits rather than specifications alone
Maintained Seagate’s brand voice

Results

Supported multiple product launches
Created website and product pages
Developed SEO-optimized educational articles
Wrote messaging across consumer and enterprise product lines
Collaborated with cross-functional marketing teams

Project Highlights

Website copy
Product pages
Technical copywriting
SEO articles
Product marketing
Enterprise technology
Consumer technology
UX-focused messaging